Salesforce Marketing Cloud Connector 3.2

August 10th, 2020

This release brings the following two improvements:

• The primary key of a DE is enabled to map a variable when we set the activity variables,

• Fix the issue where DE fields weren't updated when the new value was null.

Example:

If we update the field app_version to null, the DE is updated accordingly:

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Salesforce Marketing Cloud Connector 3.1

June 8th, 2020

• Implement pagination in campaigns list within FA activity creation,

• Add a new column Updated at in the Data Extensions list of the connector,

• Use the new http library to improve Data Extensions content upload,

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Salesforce Marketing Cloud Connector 3.0

April 29th, 2020

• Improve the processing of push requests coming from SFMC in order to speed up push sending,
• Fix an issue with events/errors naming that was impacting the records of DE of type events/errors.

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Salesforce Marketing Cloud Connector 2.9

February 27th, 2020

This release brings some improvements of the SFMC connector UI, in FA Data we can see:

• 'Data Extensions List' that shows the data extensions created with the connector,
• 'Data Sync in FA' that shows the list of data synchronisations to be created in FollowAnalytics, This page provides an action 'Create a DS in FA' that allows to choose a data extension and a user field to synchronize it in Followanalytics platform as an attribute of the SOR Marketing Cloud,

Therefore the data becomes available in Customer Attribute filter in FA platform and can be used for segmentation and campaign audience creation,

• Starting from this version, the following actions are available in the connector for exisiting transactional campaigns: edit, copy campaign key and duplicate,

• A new data extension type 'Campaigns' is available as a Data Source when creating a new data extension. The available fields for this data source are: app identifier, campaign identifier, as of, user, device id, action, details.

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Salesforce Marketing Cloud Connector 2.8

January 10th, 2020

This release includes the Migration to the new endpoints to send and get the report of transactional campaigns: as a reminder, the sending report is used to populate the Data extension 'Targeted users - FollowAnalytics' and display the stats in 'Activity stats'.

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Salesforce Marketing Cloud Connector 2.7

December 13th, 2019

The highlights of the release are:

• Refactoring of the page FA DATA; this is a first version, other improvements are planned for future releases,
• Bug fixes and refactoring for better stability.

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Salesforce Marketing Cloud Connector 2.6

We are happy to announce some improvements in this release:

• New metrics in 'Campaign Logs' data extension,
• 'Targeted users-FollowAnalytics' data extension improvements,
• Data Source of type Events and Errors,
• Other improvements and Issue fixes.

New metrics in 'Campaign Logs' data extension

Contact Builder - Stats Data Extensions

Currently, it is possible to check the status of the pushes sent (push sent/not sent statistics) in the form of a data extension named 'Targeted users - FollowAnalytics'.

With this new release, you’ll be able to view more campaign statistics (push opened and in-app displayed) in 'Campaign Logs' data extension by following the steps below:

• In SFMC, go to 'Audience Builder' > 'Contact Builder' and select 'Data Extensions' tab,
• Search by 'Campaign Logs' data extension and display it
• Select 'Records' tab,
• Search by 'CampaignID', for example. Other possible search criteria: 'UserID', 'DeviceID', 'Action'

The column 'Action' gives the metrics 'Push opened' and 'In-app displayed':

'Targeted users-FollowAnalytics' data extension improvements

Contact Builder - Stats Data Extensions

We have added two new columns 'CampaignID' and 'CampaignName' to data extension 'Targeted users - FollowAnalytics':

Journey Builder - Activity Tooltip - More Details

Campaign information section was updated accordingly.

Data Source of type Events and Errors

Starting with this release, while creating a new Data Extension, in 'Data Source' step, there is a new type, 'Errors' and not only 'Events' (type 'Events' has been split into two types: 'Events' and 'Errors' - the aim is to differentiate them in case there are an event and error with the same name):

Other improvements

• Refactoring of synchronization for data extensions of type 'Custom' (to improve DE sync performance).

Issue fixes

• Fixing an issue when the type 'Segments' was missing in 'Data Source' during a Data Extension creation (for superadmins),
• Remove unallowed characters and add a suffix for invalid segments name when creating a Data extension of type segments. This is applied when for example there are similar segment names, one of them having an invalid character. The fix will remove the invalid character and add a suffix in order to differentiate the two segments between them.

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Salesforce Marketing Cloud Connector 2.5

We are happy to announce some new features and improvements in this new release:

• FA Activity and Campaign Statistics,
• FA Segments as a New Data Source,
• Adding disabled status for invalid app configuration,
• Other improvements,

FA Activity and Campaign Statistics

Contact Builder - Stats Data Extensions

In this new SFMC release, you’ll be able to view campaign statistics by following the steps below:

• In SFMC, go to Audience Builder > Contact Builder and select Data Extensions tab,
• Search ‘Targeted users - FollowAnalytics’ to filter statistics Data Extensions,
• Select an item from the search results table and then select ‘records’ tab,
• Search by ActivityID.

You will get a table with activity statistics per user, the two columns 'Code' and 'Details' give Push sent and Push not sent. The metrics Push opened and In-app displayed will be added in next releases.

Journey Builder - Activity Tooltip

In the Journey Builder, when you select a running journey from the list, you can hover over FA activity to display a tooltip that contains:

• Activity stats: Push sent, Push failed and In-app displayed(for campaign),
• More details: it displays the campaign stats; Push sent, Push opened, Open rate and In-app displayed.

FA Segments as a New Data Source

While creating a new Data Extension in Salesforce Marketing Cloud connector, in Data Source step, you can choose the type segments and select FA segment(s) you want to get in the Data Extension.

This feature is only available for superadmin users (CSMs) for now, it will be available for other users in future releases.

Adding disabled status for invalid app configuration

For any package in the package Initializer page https://marketing-cloud-connector.follow-apps.com/package_initializer, superadmin users (CSMs) can:

• Verify package configuration: it can be valid or invalid,
• Activate package configuration: if the package configuration is valid, you can activate it,
• Deactivate package configuration: for activated package configurations.

Other improvements

• Refactoring of DE synchronisation for Events to improve DE synch performance,

• Adding a message when the user is unlinked to explain why he cannot access the FA campaigns page when creating a Journey.

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